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Consumer Packaged Goods and Retail

As customers seek better value for their money, so should you

Just as conscientious consumers compensate for overall wealth erosion by increasing savings and seeking out value purchases, you need to optimize your training expenses using a combination of effective learning solutions and the right training plan-just what Tata Interactive Systems specializes in.

The Consumer Packaged Goods and Retail industry is primarily driven by consumer spending and as the economic downturn unravels, bottom lines will continue to sag. A weak economic environment, higher savings rates, and the de-leveraging in the financial system all indicate that pressure on consumer spending will not ease in a while.

In addition to these extrinsic factors, the Consumer Packaged Goods and Retail industry also has systemic challenges related to processes and people that impact their efficiency and profitability. Training is critical to address these challenges.

According to our research, a learning roadmap for the industry should cover the four key strategic differentiators.

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Tata Interactive Systems' Consumer Packaged Goods and Retail practice has evolved a training roadmap that addresses these issues.

Strategic Training Roadmap

Our learning propositions cover on-boarding and orientation, products and processes, supervisory skills, leadership and business acumen.

Click each tab to learn more about our learning propositions.

Target Audience Focus Areas Learning Solution
  • Floor Staff and Entry- level Staff including Housekeeping, Customer Service, Security, and Transportation
  • New recruits at all levels in operations, Sales, Finance, and Customer Service
  • Familiarize learners with organizational policies, procedures, and functioning
  • To sensitize new employees to the value system, vision and mission of an organization
  • Serious Games on orientation
  • Web-based training
Target Audience Focus Areas Learning Solution
  • Floor Staff, Supervisor, Floor Manager, Category Manager, Merchandiser, Store Manager
  • Middle level managers in Marketing, Sales, Finance, HR , IT and other support functions
  • Product and brand knowledge
  • Processes and best practices in visual merchandising, merchandising, category/floor/store management, health and safety, customer service, functional training, software system training, regulatory compliance, and environmental conservation
  • Process/result oriented games
  • Mobile learning - ProdPack™ on Mobile
  • Operational Efficiency Simulation - Supply Chain SimBL
  • Behavioral or Process Simulations - Sales Simulation
  • Functional web-based training - ProdPack™ WBT
Target Audience Focus Areas Learning Solution
  • Supervisor, Floor Manager, Category Manager, Merchandiser, Store Manager
  • Middle level managers in Marketing, Sales, Finance, HR , IT and other support functions
  • Training on supervision and management in merchandising, category/floor/store management, health and safety, customer service regulatory compliance, and environmental conservation
  • Process/result oriented games
  • Mobile learning - ProdPack™ on Mobile
  • Behavioral or Process Simulations - Sales Simulation
  • Operational Efficiency Simulation - Supply Chain SimBL
  • Story or scenario based learning
Target Audience Focus Areas Learning Solution
  • Category Manager, Senior Merchandiser, Store Manager or Store Operations Manager
  • Middle level managers in Marketing, Sales, Finance, HR , IT and other support functions
  • Senior leadership - chiefs of HR, Finance, Marketing, Sales and Operations
  • To train people on business acumen to manage divisions, functions, or business units. The focus is to drive operational efficiency, exemplary customer service, innovation, regulatory compliance, and environmental conservation
  • Mobile learning
  • Scenario based learning
  • Online or workshop-based business acumen simulations

Target Audiences

View how our learning solutions impact each type of target audience.

Key Clients

  • Fosters
  • Kraft Foods
  • BestBuy
  • Colgate Palmolive
  • The Kroger Company
  • Food Marketing Institute
  • US-based global consumer products major

Sample Case Studies

  • Training program for a leading hotel chain on Leadership and Business Acumen
  • Cost leadership training for one of the world's largest food retailers
  • Team management training for the largest US FMCG giant
  • Training for a leading hotel chain on leadership in handling difficult situations
  • Point-of-sale training for one of the world's largest DIY specialists
  • Beverage service and awareness training for one of the largest Australian beverage companies
  • Sales training for one of the largest US FMCG giants